A Seat At The Table.
2020 brought about unprecedented changes to every facet of life as we had come to know it. It also brought about much needed conversations concerning tolerance and inclusion.
All of those conversations gave me hope that I would begin to see more people in my demographic (age 50 and above) represented in more than just an AARP ad.
I had hoped that all consumer driven industry would realize that the more mature population has some serious economic muscle to flex. This is especially true in the beauty industry. Skincare and makeup are not just for the (35) thirty-five and under crowd.
Sure we have all seen the hair dye ads proclaiming “because I’m worth it “ featuring some well known mature celebrity, but what about all the other products aimed at our age group yet not represented by someone in that group.
It is high time we “more mature” consumers of beauty products realize that we indeed have a very prominent seat at the table. Our age group is said to have more income to use towards “luxury” or “high end” consumables. Let’s face it they want us to spend money on their products and services. We are stakeholders. Our spending is power and we can use it to help become more accurately and openly represented.
Aging does not exclude your voice from the conversation. Know that you have power in not only what is marketed to you but how it is done as well. Take your rightful seat and get comfortable in it.
Photo Credit: istock